Marwan Al Ghadban

Commercial Manager
Commercial Manager
  • Beirut, Lebanon
  • November 28, 2024

As a Commercial Manager with 19 years of experience, I have excelled at fostering robust client partnerships and driving
organizational growth. I secured long-term contracts, improved client satisfaction, and led operational improvements with 20%
increase in profits. My operational efficiency and innovation has been crucial in steering projects to successful completion within
challenging timelines. Certified in leadership and business measurement. My proven track record in business relationship
management, client retention, and strategic planning has been instrumental in achieving significant growth in sales revenue and
exceeding targets.

Category
E-mail
marwan.ghadban@gmail.com
Phone Number
+96181872291

Experience

Commercial Manager @ CARMA International Consultancy
Nov 2023 — Oct 2024

With a strong communication, negotiation, and account management
background, I secured long-term contracts, improved client satisfaction, and led
operational improvements, resulting in a 20% increase in profits. I also improved
sales, resolving client concerns, and securing new business opportunities.

Key Achievements & Responsibilities:

*Client Relationship Management: Established and nurtured strong client
relationships through exceptional communication and negotiation skills, securing
long-term contracts and driving customer loyalty.
*Business Development: Led efforts in key account management and business
development, generating new business opportunities while maintaining high
standards of customer service and satisfaction.
*Strategic Sales & Negotiation: Applied expertise in commercial negotiations and
contract terms to close deals, develop tailored proposals, and achieve consistent
growth in sales revenue.
*Operational Efficiency: Identified areas for improvement within internal processes,
implementing strategic changes that led to increased operational efficiency and a
20% rise in annual profits.
*Problem Resolution & Client Retention: Successfully managed escalated client
concerns, resolving issues swiftly and effectively without compromising the brand's reputation, resulting in high levels of client retention.
*Competitive Insights & Strategic Planning: Monitored competitor activity and
leveraged market insights to inform strategic decision-making, enhancing the
company's competitive edge.
*Sales Strategy & Target Achievement: Developed and executed sales strategies to
meet and exceed monthly and annual targets, contributing to significant growth in
new business and overall sales performance.
*Lead Generation & Reporting: Implemented effective lead generation strategies,
managed sales pipelines, and provided regular reports on key performance metrics
to ensure ongoing sales success.

General Manager @ CARMA Media Insight
Dec 2019 — Jan 2024

As the General Manager at CARMA, I spearheaded the establishment of a new branch in Riyadh, developed and implemented business strategies, managed budgets to achieve operational improvements. I oversaw daily operations, led business activities to meet objectives, and maintained quality service standards. Additionally, I built relationships with key industry players, trained and motivated employees, and exceeded assigned sales targets.

Key Achievements & Responsibilities:

*Branch Establishment & Legal Compliance: Successfully established a new branch, overseeing all legal formalities and ensuring compliance with local laws and regulations.
*Business Strategy Development: Developed and implemented business strategies aligned with organizational goals, optimizing operations and improving overall performance.
*Cross-Departmental Leadership: Oversaw daily operations across multiple departments, including IT, Marketing, Sales, and Finance, ensuring smooth workflow and operational efficiency.
*Budget Management & Cost Optimization: Managed budgets and forecasts, focusing on cost reductions and streamlining processes to drive operational improvements and maximize profitability.
*Sales Leadership & Target Achievement: Led business activities to meet and exceed sales targets by presenting products and services to potential clients, negotiating favorable terms, and finalizing contracts.
*Customer Satisfaction & Relationship Management: Managed a portfolio of clients, ensuring high levels of customer satisfaction through effective communication and collaboration with internal teams.
*Staff Training & Development: Trained, motivated, and evaluated employee performance, resolving workforce issues and fostering a positive and productive work environment.
*Business Development: Built and nurtured relationships with key industry players, vendors, and customers, identifying and capitalizing on new business opportunities to expand the company's reach.

Senior Business development and Client service Manager @ CARMA Media Insight
Sep 2011 — Nov 2019

In my role as the Senior Business Development and Client Service Manager at CARMA, I spearheaded the development of new business relationships, generated sales, and enhanced client relationships through 'Thought Leadership'. I successfully managed a portfolio of clients, presented products and services to potential customers, and provided strategic insights through bench-marking studies and presentations.

Key Achievements & Responsibilities:

*Business Relationship Development: Developed and nurtured new business relationships, successfully generating sales and expanding the client base through targeted outreach and networking.
*Sales Presentations & Negotiations: Presented products and services to potential clients, effectively negotiating terms of sale and finalizing contracts to drive revenue growth.
*Client Portfolio Management: Managed a diverse portfolio of clients, ensuring long-term success through personalized service and strategic relationship management.
*Service Understanding & Process Improvement: Gained a deep understanding of the services offered, providing tailored recommendations to enhance client processes and deliver added value.
*Thought Leadership & Consulting: Provided thought leadership by conducting research, delivering presentations on strategic industry topics, and consulting clients on best practices to optimize their operations and services.
*Client-Centric Solutions: Leveraged industry insights and expertise to develop and implement solutions that align with client goals, strengthening relationships and ensuring customer satisfaction.

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