Naayab Thakur
- Mumbai, India
- July 16, 2025
Results-oriented Digital Marketing professional with 3+ years of hands-on experience in planning and executing ROI-driven paid media campaigns across Google, Meta, and other digital platforms. Skilled in performance marketing, budget optimization, and data-driven strategy, I have consistently delivered strong results for top clients while working at a leading agency - Dentsu.
Adept at managing lead generation funnels, keyword research, A/B testing, analytics, and reporting. I thrive in fast-paced environments and am passionate about driving business growth through smart digital strategies.
Currently seeking exciting opportunities in Dubai with companies that value innovation and performance. Open to visa sponsorship and immediate relocation.
Education
Completed a comprehensive Bachelor of Arts program with a focus on communication, media studies, and psychology. Gained strong foundational knowledge in content writing, audience behavior, and cultural studies. Developed critical thinking, research, and analytical skills through coursework, presentations, and group projects. Actively participated in college-level events and workshops related to digital media and branding.
Experience
Lead performance marketing campaigns across Google Ads, Meta Ads, and programmatic platforms, focusing on lead generation, traffic growth, and ROI.
Manage monthly ad budgets exceeding ₹2.5 million while optimizing campaigns based on KPIs including CPL, CTR, and ROAS.
Collaborate with cross-functional teams to strategize and execute integrated digital campaigns for top-tier clients in education, tech, and real estate.
Develop keyword strategies, write compelling ad copies, and conduct A/B testing to improve campaign performance.
Analyze performance data using Google Analytics, Data Studio, and platform-specific dashboards to present actionable insights to clients.
Coordinate with creative teams for asset development and with media vendors for campaign delivery and reporting.
Train and mentor junior executives on media planning, platform tools, and campaign optimization best practices.