Aiman Qatena

Completed a training course in Modern Marketing, focusing on consumer-centric approaches, digital transformation in marketing, and integrated communication strategies. The course emphasized the shift from traditional advertising to data-driven engagement, customer journey mapping, and performance marketing. It enhanced my ability to think strategically and align marketing efforts with business objectives.

Completed a certified course in Digital Marketing covering key topics such as content strategy, SEO, social media campaigns, email marketing, and paid advertising (PPC). Gained practical skills in targeting, engagement analytics, and audience segmentation. Applied tools such as Google Ads, Meta Ads Manager, and Canva for campaign creation and management.

Completed training in Pharmaceutical Marketing, focusing on strategies for promoting medications and healthcare products ethically and effectively. Gained knowledge in drug positioning, market segmentation, and regulatory compliance. Developed an understanding of the dynamics between healthcare providers, patients, and pharmaceutical sales teams. Learned to apply both scientific understanding and marketing principles to influence prescribing behavior and consumer choices.

Currently pursuing a Bachelor’s degree in Business Administration at University of the People, a U.S.-accredited, tuition-free online university. The program focuses on core business disciplines including marketing, management, finance, organizational behavior, and ethics. Through project-based learning and peer-reviewed assignments, I have gained strong analytical and leadership skills. My studies are complemented by additional certifications in digital marketing, human resources, and nonprofit management.

Worked as a digital marketing content creator, specialized in writing educational and persuasive articles focused on marketing strategies, consumer behavior, and product positioning. My articles targeted diverse audiences and were used in blogs, promotional campaigns, and email marketing. Leveraged SEO techniques, keyword optimization, and AI tools like ChatGPT and Grammarly to ensure high engagement and visibility. Contributed to brand building and audience trust through consistent, value-driven content.

Experience in planning and launching small-scale entrepreneurial projects, including Hjoula (tourism services) and MedExpress (medical delivery logistics). Gained practical skills in market research, business modeling, digital branding, and customer service execution.

Freelancer with experience offering administrative, marketing, and media services through platforms like Khamsat and Yemen Freelancer. Delivered projects to clients in education, business, and content production sectors with positive client feedback.

Produced educational and promotional content for YouTube and blogs using tools like Canva, Leonardo AI, Picluman, and AI video platforms. Skilled in writing scripts, designing visuals, and optimizing viewer engagement through storytelling and SEO.

Extensive experience in direct client interaction and service delivery, including managing guest relations, handling feedback, and ensuring satisfaction in high-pressure environments such as tourism, logistics, and digital services.